Strategy
AI Multiplies What You Have. But, What Do You Have?
The businesses getting real returns from AI decided something different before AI was even in the conversation.
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FROM THE STUDIO
STUDIO INSIGHTS
Practical notes on leadership, culture, creative work and putting AI to work from MX Growth — a creative intelligence studio.
Strategy
Strategy
Your AI Strategy Is the Faster Horse Fallacy
Why 88% of companies are adopting AI but only 30% are scaling it — and what happens when you mistake efficiency for transformation.
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Strategy
Stop Buying AI Tools Until You Fix Your Organisation
How coal miners from the 1950s explain why your AI rollout is gathering dust — and the one question most executives can't answer.
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Opinion
Your Leadership Team and Staff Are Working in Different Companies
Why most change initiatives backfire — and what it takes to close the reality gap.
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Insights
AI Horizons Framework: Get Unstuck with AI
Most companies get stuck optimising AI for efficiency gains. But there are three distinct horizons to break through—and understanding which one you're in changes everything.
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Opinion
Founder Mode is Just Being Willing to Look Dumb
Founder mode isn't mystical genius—it's the willingness to care deeply about things that make you look obsessive or dumb to everyone else. From testing thirty shades of white to writing docs as CEO, it's trusting your taste over consensus until the results prove you right.
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Opinion
AI Doesn’t Matter If You’ve Forgotten What to Solve
Most people are playing with AI while forgetting the real, hard problems they actually want solved. This piece shows you how to dig up your “impossible” personal and professional challenges, turn them into a “when AI gets good enough” list, and start using tools like GPT-5 to tackle complex taxes, career pivots, global expansion, and even world-scale issues like climate and pandemics.
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Opinion
The Three Intelligences: Where the World is Heading
A manifesto on the future of business in an era where imagination and computation are no longer separate—and why mastering their intersection will define competitive advantage.
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Insights
How AI Automation is Reshaping Business in 2025
Discover the three key trends driving AI adoption and how forward-thinking businesses are leveraging automation to achieve exponential growth.
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